Here are a few quick bullet points outlining the important development dates of stereoscopic 3D-compatible Audiovisual Equipment at Panasonic:

• September 2008: Development of Full HD 3D Plasma Home Theater System
  Developed the world’s first Full HD 3D Plasma Home Theater System based on a 103-inch PDP and Blu-ray Discs, which was exhibited at CEATEC JAPAN 2008.
• April 2009: Began development of Professional 3D Movie Production System
  Became the first company in the industry to announce the start of development of professional 3D production system consisting of a twin-lens P2 camcorder, a 3D video recorder and a PDP that allows for evaluation of 3D video. The system will facilitate easier and more efficient 3D production process. The conceptual models were presented at NAB 2009.
• September 2009: Development of 50-inch Full HD 3D PDP
  Developed a 50-inch Full HD 3D compatible PDP to enable consumers to enjoy high quality, true-to-life 3D images in the comfort of their living rooms. A prototype will be exhibited at CEATEC JAPAN 2009 (from October 6-10).

Approaches towards the Spread of 3D Technology

• February 2009: Establishment of the Authoring Center
  Announced the establishment of the Panasonic Hollywood Laboratory Advanced Authoring Center to support Hollywood studios in developing 3D Blu-ray Disc titles.
• August 2009: Agreement on cooperation in making Twentieth Century Fox’s new movie AVATAR and joint promotion.
  Announced an agreement with Twentieth Century Fox and the movie production company Lightstorm Entertainment to cooperate in the making of the new movie AVATAR and joint promotion.
  

Future Approaches

To bring high-quality, realistic full HD 3D images to homes, Panasonic is planning to bring 3D products to the market by further advancing its proprietary full HD 3D system technology and PDP device’s superb video display capabilities.

The company will also strengthen its cooperation with Hollywood movie studios and consumer electronics manufacturers in the Blu-ray Disc Association (BDA) and work together to spread 3D systems. Through these efforts, the company will contribute to the creation of a new, exciting viewing experience.

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