Sony has just announced their plan to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010. Sony aims to create both attractive 3D hardware and content, and provide new forms of 3D enjoyment.

Sony’s 3D BRAVIA LCD TVs will incorporate frame sequential display and active-shutter glass systems, along with Sony’s own ‘high frame rate technology’ to enhance the reproduction of full High Definition high-quality 3D images, and will form the centerpiece of Sony’s 3D entertainment experience for the home.

In addition to 3D compatible “BRAVIA” LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as 3D Blu-ray Disc products, 3D VAIO Notebooks and 3D PlayStation®3, to provide a multitude of ways in which 3D content – from 3D movies to stereoscopic 3D games – can be enjoyed in the home.

In the growing industry of 3D cinema, Sony has supported and driven the expansion of 3D by providing a wide variety of professional equipment for the shooting, production and screening of movies in 3D. The number of digital 3D screens is increasing rapidly, and is expected to reach 7,000 by the end of 2009 (..actually it’ll be more like 10,000 mr sony  -editor). In addition to 3D movies, Sony’s range of professional 3D products is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond.

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