Just came across these interesting survey results done by TV display research firm Quixel Research on the acceptance of 3D technologies by consumers. The study called ‘3D Displays for Mainstream Consumers’ saw 750 HDTV owners interviewed about 3D technology. The best bits are:

3-D product awareness: 75 percent of respondents have had a 3-D experience and 73 percent said that they would recommend 3-D to friends or family.

• 3-D interest/purchasing: Close to half of those surveyed are interested in watching 3-D at home, with younger respondents, as well as those who had seen a 3-D movie recently, even more interested than the overall sample.

• 3-D timing: More than one-third of those surveyed expect 3-D TV within one to two years. Almost half cited that they have a high preference to receive 3-D content via their cable/satellite provider while Blu-ray Disc was their most preferred method.

• 3-D opinions: 3-D is not a gimmick or fad for most surveyed. Both positive and negative opinions are provided; respondents describe 3-D as an image or experience with depth, which is realistic and lifelike. It is an immersive and improved way to experience a movie or game.

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

• 3-D movies and games: More than half of respondents agreed that 3-D makes movies and games more enjoyable, with gamers finding the 3-D experience slightly more enjoyable than the overall sample.

For further details of the study visit quixelresearch.com

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