London has seen the launch of the first Sony 4K digital cinema system this week, with the Apollo Cinema chain unveiling the ‘Art Cinealta’ 4K projection setup at its Piccadilly branch.

The move is significant as it brings unrivalled picture quality to the big screen, with it the ability to play 3D movies in the best possible way.

At the launch event there were a number of industry heads discussing 3D cinema technology and the stereoscopic 3D industry as a whole. Among them was film producer and politician David Putnam who called the advent of 3D digital cinemas in the UK nothing less than game changing.

“The growth in cinema and box-office revenue is remarkable,” Putnam explained.

“2008 saw £170 million in sales, the best since 2004, and 3D is part of this. There is every indication that when films are shown in 3D and 2D, 3D is favoured by the public four to one. I do believe that in every sense that digital and 3D projection in general is the game changer in cinema.”

[source]

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