This weekend marks a milestone in UK cinema – the release of the first ever 3D movie with subtitles.
Disney’s adaptation of Charles Dickens’ classic ‘A Christmas Carol’ has been on release with subtitles on the 2D version since early November. But now, as part of The Walt Disney Company’s ongoing commitment to provide entertainment to as broad an audience as possible, and thanks to new technology which enables subtitles to sit on a 3D film, ‘A Christmas Carol’ becomes the first movie in the UK to become truly accessible in 3D to people who are deaf or hard of hearing.
Disney’s ‘A Christmas Carol’ has taken £9.5m at the UK box office, with 79% of takings coming from the 3D screens. But only now has the stereoscopic technology developed to a stage where subtitles can be overlaid on a 3D image, so that people with hearing loss can enjoy the experience of a 3D film. The problem previously has always been where to place subtitles in the 3D space – in front? the middle? the back? Placed incorrectly, subtitles can cause nausea or headache.
Disney Studio’s Technical Executive Director, Saul Mahoney, said: “Dickens’ story was an innovative, socially responsible tale – a celebration of traditional Christmas-time values – family, sharing and charity. The Walt Disney Company believes in the same values, and has worked with the UK film industry and charities representing people with hearing or sight loss, to ensure that the 3D cinema experience can be enjoyed by as many people as possible.”
Mahoney went on to say, “Disney recognises the fact that as we age, loss of some hearing or sight is inevitable. Access to film via subtitles and audio description is something that we all may appreciate, eventually. So we are working to ensure that every future Disney film is accessible to people with hearing or sight loss.”
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